Top 5+ White Label Digital Products to Sell

White Labeling has become increasingly popular due to the benefits it brings to merchants. It empowers retailers to expand their product offerings by selling a range of products manufactured by another party. Especially regarding white label digital products, they offer easier customization with lower overhead costs.

In this guide, we’ll explore the potential opportunities of selling white label digital products and a list of the most profitable digital products to consider in 2024. Let’s dive in and explore these opportunities.

What are White Label Digital Products?

White label digital products refer to products in a digital format, created by one company and then sold or rebranded by another company under their own brand name. There are various digital products such as software, ebooks, online courses, and digital art.

Compared to physical products, it is much easier to customize branding elements like logos, color schemes, and features’ names. Thanks to these changes, the reselling company can make their digital products quite different from the original company, creating their business’s point of difference and building their unique brand in the market.

Pros and Cons of Selling White Label Digital Products

Each business model has its own unique advantages and disadvantages. Before deciding to start a white label business with digital products, you are advised to look at the pros and cons of this model.

Pros:

Branding & Customization Flexibility: You can easily turn a digital product offered by another party into your own branded product with customization options for logos and features, allowing you to differentiate your offerings in the market.
Time and Resource Saving: Because another party is responsible for developing, testing and maintaining digital products, you’ll save a lot of time and effort that should then be spent on branding, SEO, marketing, and sales.
Lower Overhead Costs: Different from physical goods, digital products have minimal distribution costs, including shipping cost, warehousing cost, and logistics cost. As a result, retailers can earn more profits from white label digital products.
Global Reach: You can build your own brand to market digital products globally. They can be sold and delivered to customers worldwide, without the constraints of physical logistics.

Cons:

Lack of Exclusivity: As white label products are also sold to your competitors, you may face some challenges in differentiating your business in the digital market. You need to create marketing strategies to be successful.
Dependence on Providers: It is difficult for you to gain full control over the product development process because the third party takes care of all, from quality to updates, and support. To avoid a risk of poor performance, you should regularly update with providers.

So who should resell white label digital products? In general, anyone can engage in white labeling, but the following types of businesses might best suit white labeling.

Marketing Agencies: No need to invest time, money, and effort in developing products in-house while focusing on building brand awareness and communicating value to generate leads and drive sales.
Web Design Agencies: Integrating white label digital products into their offerings helps diversify their services, enhance their portfolio, and provide added value for their clients.
Digital Startups: When launching a startup with a low upfront budget, you can quickly set up a service offering with white label products. Along with it, you can develop your private-label product using the profits gained from white label products.
Freelancers: Freelancers in digital marketing, graphic design, and content creation can leverage white label products to provide comprehensive services without the need to develop their own tools.
Training Organizations: training institutions or course providers can customize the white label learning management system (LMS) software to manage and track the learning process under their brand.

5 Popular White Label Digital Products to Sell in 2024

1. SaaS products

Different from software installed on devices, SaaS (Software As A Service) refers to a cloud-based service where users register a monthly or annual subscription plan for access. SaaS providers offer customer support, regular updates, and maintenance to enhance the user experience.

If you choose to resell SaaS tools, you can customize the logo, colors, and interface to reflect your brand identity. For some SaaS products, developers include a white label feature so that users can replace their brands with theirs.

Examples of White Label SaaS Products:

WordPress/Shopify Themes: WordPress themes like Woostify offer white label features. They allow removing branding elements and rebanding the theme as their own. While Shopify themes don’t provide many white label features, you can still replace the theme’s logo with their own brand logo.
Email Marketing Platforms: Tools like Mailchimp, Hubspot, and Klaviyo offer white label solutions for businesses to run branded email campaigns. Using these tools, you provide customers with marketing services under your own brand.
Page Builders: PageFly, Elementor or WooBuilder are page builders that empower you to build your website without coding, especially high-converting landing pages. You also can customize the brand’s logos, colors, and interface elements. If your current services include eCommerce solutions, you can create a bundle that incorporates this page builder.
SEO tools: You get SEO tools from providers, extend SEO offerings, and rebrand them as your own by customizing the interface and report. You also can integrate them into digital service packages, including content creation and social media marketing. Semrush, SE Ranking, and Moz are some popular white label SEO tools you can consider while labeling.
Social Media Management Tools: Platforms like Sendible, Hootsuite and Buffer allow agencies to manage multiple clients’ social media profiles from a single dashboard under their brand. These tools can integrate with other email marketing platforms and CRM systems.
CRM Systems: HighLevel, HubSpot CRM, and Salesforce are the top CRM systems for white labeling. They offer powerful features and customization options. You can utilize the CRM software for different purposes such as marketing, business scalability, and sales automations.
Project Management Tools: If you want to seek white label project management software to customize and rebrand, it is advisable to get Trello, Asana, Teamwork, or Monday. All of them provide agencies with robust features, real-time updates, and customization options.

2. Mobile Apps

There are multiple ways to make money with white label mobile apps. You can directly resell the original mobile apps to clients. If this is your choice, it is recommended to create a website to showcase the apps. Another option is to sell apps on online marketplaces like Flippa or Sell My App, or on app stores such as Google Play and the Apple App Store.

If your customers have different needs, you can customize apps with their branding. This approach allows you to create unique solutions without starting from scratch. White label mobile apps often don’t require many technical skills. Digital agencies or software companies can quickly generate revenue using this method.

White label mobile apps also help you gain ongoing monetization. You can demand recurring payments for maintenance and updates from clients. Pricing tiers will be set depending on support levels. Additionally, you can earn from additional features with the apps or charge clients a subscription fee to access certain features.

Best White Label Mobile App Builders:

Appy Pie: Offers drag-and-drop interface, making it easy for non-technical users to build apps. Using APIs enhances mobile apps with third-party services like data storage, payment gateways or social media. Users can customize pre-built templates in App Pie to match their brands.
BuildFire: Provides various customization options and features, including custom plugins,push notifications, and analytics tools. You can use this powerful, easy-to-use white label platform to create mobile apps for a range of industries.
Bizness Apps: Specifically designed for small businesses to create custom mobile apps. The app builder offers customizable templates for different industries. Marketing and reporting tools and built-in monetization options create effective mobile apps that cater to target industry and market.
App My Site: Helps expand your services and generate revenue with white label apps that are compatible with both Android and iOS. With App My Site, businesses can create shopping apps, transform their blog content into app format, or offer booking functionalities through apps.
Mighty Pro: Becomes outstanding with customizable design, content management capabilities, built-in analytics tools, and community engagement tools. This is an ideal option for building event management apps, membership apps, and eCommerce apps.

3. Graphic Design Templates

You can find graphic design templates with white label features on various online marketplaces and platforms. These customizable templates allow changing logos and colors to fit your brand identity. Because they are almost designed for non-designers, you can easily customize designs to fit specific target niches and purposes of use.

Graphic design templates have a wide range of applications, including:

social media posts
email newsletters
web banners
infographics
flyers and brochures
business cards
presentations
labels and stickers

Freelancers can customize white label templates and resell them to customers. Meanwhile, marketing agencies and small businesses often use them as promotional materials for their products.

Best platforms to collect white label graphic design templates:

Below are popular platforms where you can access a library of graphic design templates for various design needs. Almost all of them are available for white labeling and customization.

4. Ebooks

Digital books or ebooks are also an ideal option for businesses to white label. With white label ebooks, you can buy, add your branding elements, and resell them as your own.

Many people might worry about licensing and rights when purchasing ebooks. However, white label book providers allow buyers to modify the ebooks’ content and distribute them as their own by selling on your own website or using third-party marketplaces such as Amazon and Etsy.

Besides, agencies can offer these ebooks as a tool for generating leads or bonuses for other products without crediting the original author. In general, you can utilize white label ebooks for different purposes while spending minimal effort and investment.

Best sources to find white label ebooks:

5. Online Courses

Online courses come in a variety of formats, from video lectures, written materials to quizzes, and interactive elements. For educational content delivery, quite a few businesses choose to resell white label online courses because they offer numerous customization options. With white label courses, you can customize branding elements and edit the course materials to make them match their brand identity and meet the audience’s needs.

Coaching and consultant companies can include white label online courses in their services to provide more value to customers or leverage these customizable courses to develop their training programs.

Best white label online course platforms:

There are a lot of user-friendly platforms offering online courses with white label features, including:

BONUS: How to Find the Best White Label Digital Products to Sell

There are several ways and sources for you to find white label digital products.

Online Marketplaces: You can explore white label themes, plugins, and templates on popular marketplaces such as ThemeForest, CodeCanyon, and Creative Market.
Software Directories: Capterra, G2, and Software Advice are the top sources to seek reviews for white label eCommerce solutions of different categories.
Forums & Social Media Groups: You can join forums for online businesses like Warrior Forum, Digital Point, and Black Hat World to find discussions about white label products and services. Besides, there are eCommerce, digital marketing, and startup groups on Facebook, LinkedIn, and Reddit where you can explore white label resources.
Reaching out to Developers: Another option is you directly contact digital service providers to ask if they offer white label options.
Competitor Research: It is recommended that you learn from your competitors. Please list competitors in your niche and check what white label digital products they are using or offering.
White Label Product Sites: You’ll find numerous white label ebooks, courses, and printables on platforms like PLR.me, BIG PRODUCT STORE, Content Sparks, Tools For Motivation, and PLR Printables Store.

It’s Time to Select the Most Profitable White Label Digital Products!

In some cases, white labeling offers numerous advantages over private labeling. This article aims to help you understand the advantages and disadvantages of selling white label digital products, allowing you to determine if this business model is a good fit for you. What’s more, we introduce you to ideal products for white labeling and different methods to find them.

The next step is to select a platform to showcase and promote these products. You can refer to The Battle of E-Commerce Platforms: ClickFunnels vs Shopify to explore the two popular options.

Top 5+ White Label Digital Products to Resell in 2024

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