In addition to images, colors, and layouts, fonts significantly affect user experience. Fonts work as a communication tool that contributes to connecting your brand with customers. A recent study indicated that using fonts effectively can enhance the user experience by as much as 40%.
As a Shopify owner, you’ll want to find the best Shopify fonts for your store, right? This article provides you with a range of awesome fonts that can perfectly convey your brand message and foster stronger emotional connections with the audience. You also get a chance to discover fundamental principles of choosing good fonts and creating font pairings.
Alright, let’s jump in and check out a comprehensive exploration of Shopify fonts.
Table of Contents
Why fonts are important for Shopify Stores
Fonts serve as more than tools for displaying text styles. They are responsible for creating distinctive impressions of what Shopify merchants wish to convey to their customers. Keep reading to explore the benefits brought by a right font selection.
Branding
Through the selected fonts, brand voice, tone, and personality are all delivered to the audience. Your store sells children’s toys, so you want to create a fun and joyful vibe for your brand. It is recommended to pick playful fonts to communicate the message. In contrast, your business provides technology services such as software development, IT consulting, and cloud SaaS products, it’s really weird using fun fonts. Instead, you have to find the fonts with clean typeface, professional looks and minimalist designs that help create reliability.
Visual hierarchy
When selecting proper fonts for titles, headings, text throughout the website, you will create a clear visual hierarchy. Essential elements like font size, weight, style, and spacing need using strategically to ensure a balance for the layout and highlight outstanding content. You should select larger, bolder fonts for headings to guide visitors’ eyes to the key information. The complementary font for body text should be in contrast to the heading fonts to create different levels of importance.
Aesthetic & Emotional Appeal
Good fonts can resonate with the audience even before they read a single word. Each Shopify font will carry a different aesthetic and emotional appeal. To gain the right fonts, you have to deeply understand your target audience. As a modern sans-serif font, Montserrat conveys a minimalist and professional aesthetic that works well for tech-focused or lifestyle brands. Meanwhile, Playfair Display brings a classic vibe that gives users a sense of sophistication, making it ideal for artistic brands.
Customer Retention
If you use Shopify fonts effectively, they help arouse customers’ interest in exploring your web content. Besides, unique fonts can be helpful as a brand marketing tool. You can apply them for marketing materials and product packaging to create consistency and an intimate connection with your brand’s tones, thus reinforcing brand recognition. When customers become familiar with your brand through fonts, they tend to remember, return, and connect with your brand.
7+ Best Shopify fonts for Your Online Store
As mentioned above, each Shopify font has a distinctive style and meaning. They can be used flexibly to align with different brands. Right here, we introduce you to the most widely used fonts that are really good at telling compelling brand stories. Let’s explore them now.
Roboto
As one of the most popular Shopify fonts, Roboto is a versatile and modern typeface. The balanced and neutral aesthetic makes this sans-serif font ideal for body text, navigation menus, headings, and CTA buttons.
Roboto is the best choice for minimalist style brands such as technology brands, B2B service providers, and startups. Modern and trendy brands like fashion & clothing and lifestyle also often select Roboto across their stores.
Montserrat
Montserrat is widely used by Shopify merchants because of its mix of contemporary and classic aesthetic. The font stands out with streamlined shapes, subtle curves, and harmonious proportions, exuding accessibility and elegance.
With readable letterforms and a variety of weights, Montserrat can be applied to any Shopify elements, from headings, body text to menu components and buttons. Such a versatile font as Montserrat will suit luxury fashion brands and artisanal food and beverage stores.
Open Sans
With a great combination of legibility, familiarity, and elegance, Open Sans is an ideal Shopify font for displaying product reviews and descriptions. When visiting your Shopify store, visitors will feel a friendly and inviting atmosphere. Despite being perfect for text sections in Shopify, Open Sans is a good option for headings with a range of weights.
The characteristics mentioned above make Open Sans suitable for the businesses looking for modern, and highly readable fonts. In particular, tech startups with simple designs or artisanal lifestyle brands certainly prefer this font.
Poppins
Here is another choice for those who are hunting for minimalist fonts. With geometric simplicity, Poppins features clean lines, rounded strokes, and open space within the letterforms. With the diversity in font weights, from Thin to Bold, Poppins works well for both text body and headings, creating visual hierarchy in design.
E-commerce businesses that desire a modern style should consider using Poppins for their stores. This font helps bring a contemporary vibe to modern fashion shops, lifestyle-oriented stores, and innovative tech companies.
Lato
For Shopify merchants seeking to build an approachable, yet professional brand identity, Lato stands out as the go-to font selection. The font features gentle curves, slightly rounded corners, and weight balanced letterforms, creating a fantastic charm and elegant style.
As an approachable and friendly font, Lato suits different types of content and a wide range of Shopify store designs. Whether you are the owner of a wellness store or desire to build a lifestyle brand, Lato proves to be the optimal font choice.
Playfair Display
If you want to add a classic, sophisticated, yet playful vibe to your Shopify store designs, Playfair Display can help a lot. In other words, this elegant font creates a balance between the vintage feel and modern style. The font brings a dramatic visual impact due to its striking contrast between its thick and thin strokes. Bold serifs and the delicate, flowing connections make the font well-suited for styling titles, headings and homepage hero text.
Playfair Display’s elegant, timeless aesthetic aligns well with luxury brands, high-end fashion shops, home decor businesses.
Nunito
Incorporating the Nunito font can imbue your Shopify store with a welcoming, contemporary aesthetic. The font’s slightly rounded, open letterforms and balanced stroke weights contribute to bringing a sense of warmth and accessibility. You can apply this font to different content sections to create readable body copy, eye-catching headings, and striking CTA buttons.
Pairing well with sophisticated styles makes Nunito an ideal font for Shopify stores selling eco-friendly products, wellness goods, and other offerings with a focus on sustainability and natural living.
Futura
If you desire to create a striking and modern design for your website, the sophisticated serif of Futuna was born for you. The font stands out with distinctive yet accessible serifs, clean lines, and stroke connections, aligning seamlessly with a variety of store designs in different industries, Futuna particularly works effectively for headlines and promotional materials.
High-end fashion and tech businesses are recommended to prioritize this Shopify font, especially when they promote revolutionary, industry-leading products. Futuna also suits the classic stores that are in the process of modernizing.
3 Best Shopify Font Combinations
There are hundreds of fonts for Shopify stores with countless styles. Identifying individual fonts requires a high degree of meticulousness, but coordinating them into pairings proves even more challenging. That being said, if you overcome this challenge successfully, the rewards are undeniable. Elegant font pairings lend a sophisticated flair to your design.
Montserrat – Roboto
This is one of the most widely used font pairings for Shopify stores. Both are neutral, readable and legible, making them work well with a wide range of color palettes and design elements.
Montserrat, which has a modern design with a contemporary aesthetic, works well for headings and titles. Meanwhile, the friendly Roboto font is an ideal choice for body copy and supporting text. This combination creates a clear visual hierarchy and matches various industries and branding styles.
Playfair Display – Source Sans Pro
Contrasting styles of Playfair Display and Source Sans Pro generate an interesting, yet balanced font pairing. The classic, elegant aesthetic of the former pairs well with the latter, a modern font with contemporary letterforms.
Playfair Display can be used for headings, logos, and other attention-grabbing elements while Source Sans Pro complements it for body text and less prominent content.
Lato – Merriweather
There is a visual contrast between Lato and Merriweather, which comes from Merriweather’s underlines and Lato’s clean, straight lines. That said, this difference creates a complementary relationship between the two fonts.
As a highly legible sans-serif font, Lato is the best option to present headings and titles. In contrast, Merriweather supports subtitle content and longer passages of body text.
BONUS: 3 Tips for Shopify Font Selection and Combination
Look at Font Types, Weights, Colors
The article has suggested the top widely-used fonts, but in reality, no Shopify font can match all industries and brands. Therefore, it is necessary for you to consider key elements before applying fonts to your Shopify store.
There are three essentials you need to pay attention to, including font types, font weights, and font colors.
- Types: apart from Mono – often used for displaying code snippets, serif fonts work well for headings and titles while san-serif fonts are ideal for body text. You can apply this formula for font pairings although some fonts can be used for both.
- Weights: this element impacts the brand style a lot. If you want to create minimalist elegance, thinner fonts should be considered. In contrast, bolder fonts show an energetic and attention-grabbing personality.
- Colors: the choice depends on your background color. It is important to check contrast, readability, and complementary tones. Besides, it is a good idea to pick a font color similar to your product.
Where to find font and font pairings
You can easily choose available fonts from the Shopify font library that is available on all Shopify themes. Google Font is another valuable source to find interesting fonts. In case you want to upload your custom font to your Shopify theme, it is recommended to install and use the Fontify app.
In addition to using basic principles for Shopify font pairings mentioned in the previous part, we suggest some websites that offer available font combination ideas. Please go to visit Fontpair, Typ.io, and MyFonts.
Test on different devices and screen sizes
You need to ensure that the fonts selected work well on various devices, screen sizes, and browsers. While customizing the theme, you can easily preview the fonts on desktop and mobile. You are advised to check how they are displayed on homepage, product pages, blog posts, and navigation menus.
If you add custom fonts to Shopify theme, it is also recommended to test the page speed to ensure the fonts don’t slow down the page speed. By carefully balancing your font choices with performance considerations, you can create a Shopify store that is both visually stunning and lightning-fast.
For a Final Word,
Although there is a wide range of Shopify fonts out there, not every font matches your brand. Each font presents a different style and meaning. Therefore, it is necessary to find common points between fonts and your brand so that you can leverage fonts to effectively communicate your brand’s narrative.
All the information in the article has been crafted based on thorough research and analysis. We hope that you’ll find amazing fonts that powerfully reflect your brand.
