When it comes to running a Shopify store, picking the right theme is like choosing the perfect outfit for a date. Indeed, a high-converting theme not only sets a nice vibe for your store’s appearance but also helps turn your visitors into actual buyers.
And it’s much more awesome when one theme does it all, turning more visitors into buyers without needing multiple apps installed.
In this guide, we’ll talk about 20+ best converting Shopify themes. They will be the ones that work magic in getting people to hit that ‘buy now’ button. Let them make your online store the place to be!
Table of Contents
What Makes a Shopify Theme Conversion-Optimized
Unlike regular themes, high-converting Shopify themes take some pressure off you and help bring in more orders. To do that, top converting Shopify themes are designed with several key features in mind:
- Responsive design & user-friendly navigation: A visually appealing interface with easy-to-navigate menus and clear categorization helps visitors find what they’re looking for quickly, reducing bounce rates and encouraging exploration and purchase.
- Fast loading speed: Portent’s study found if an e-commerce site loads in one second, its conversion rates can be 3x higher. The best converting themes for Shopify typically earn scores 90+ on PageSpeed Insights for desktop.
- In-built marketing tools: A high-converting theme includes CTA buttons, banners, and popups that prompt visitors to take action, such as adding items to their cart or checking out.
- Trust signals: A conversion-optimized Shopify theme incorporates trust badges, customer reviews, and secure payment icons that reassure visitors about the safety and reliability of their transactions.
- Recommendation engine: A high-converting theme typically offers an algorithm that suggests products based on customer preferences, perfect for cross-selling.
- Urgency creation: Converting themes usually offer countdown timers and stock counters that give customers a sense of urgency to make purchase decisions. This effect is called buyer’s FOMO (fear of missing out).
- Customizability and flexibility: A high-converting theme offers customizability, allowing you to match design elements to your brand’s style without starting from scratch. Therefore, you can conduct A/B tests and enhance your conversion rates.
You see, a high-converting Shopify theme can benefit you a lot in increasing your conversion rate. The best Shopify themes for conversions lay the groundwork for a smooth shopping experience, building trust and confidence in your store, and ultimately driving increased conversions.
But with so many themes out there, finding the best converting Shopify theme for your online store can be tough. Don’t fret! We’ve done the legwork and discovered the top 5 best converting Shopify themes you absolutely can’t overlook. Let’s dive in!
20+ Best Converting Themes for Shopify Stores
1. Neat – Best for Visual Brand Storytelling
Neat, just like its name, is designed with a modern and clean aesthetic in mind. It boasts clean typography, multi-level menus, and responsive design for a polished appearance.
Neat’s most powerful feature – Quick Shop streamlines the buying process, allowing visitors to make purchases without navigating to individual product pages, thus boosting conversions.
Additionally, its media-focused product page offers highly versatile display options, including image stacking, carousels, videos, and video banners all tailored to showcase your products in the best possible light.
Overall, Neat stands out for its simplicity but still becomes a powerful sales booster among the highest converting Shopify themes.
How Neat helps convert
- Offers an effortless shopping experience with the Quick Shop feature
- Gives easy access to essential details (such as shipping details, size charts, and store locators) and streamlines the process
- Increases customer trust and engagement through
- Creates a sense of urgency, prompting visitors to take action swiftly
Price: $200
Stores using Neat
Richa and Fame: Fashion store
Let’s explore the top inspiring the best one product Shopify stores.
Virt Design: Accessories store
AnimaLuxury: Men’s clothes and accessories store
You’ll want to explore more Shopify fashion themes.
2. Booster – Best for Loading Speed
Booster has made a name for itself as one of the fastest Shopify themes with loading pages of just 0.6 seconds thanks to its efficient features like automatic image optimization and minimized server requests. You will never be afraid of losing traffic again.
Moreover, it’s perfect for both tech-savvy and non-tech users, offering the flexibility to effortlessly design a store that converts. You can pick either user-friendly drag-and-drop options or ready-made demo stores. With the demos, you just import your products, add your touch, and start selling!
How Booster helps convert
- Has built-in marketing tools such as Frequently Bought Together, and Related Products that support cross-selling and drive sales
- Shows factious sales even when you have no customers to increase customer trust
- Adds a promotional timer to create urgency and motivate visitors to make their purchase before time runs out.
Price: $248 (Yearly license); $398 (Lifetime license)
Stores using Booster
Pillow Cube: Pillows, Mattresses and Bedding Essentials
Wheel and Sprocket: Bicycle parts and accessories
Paw Roll: Dog products
3. Motion – Best for Minimalist
Motion offers three theme styles, Minimal, Classic (black and white), and Elegant (dark blue and light gray). Motion is minimalist yet powerful since it can leave most space to showcase products, ultimately leading to more conversions.
With eye-catching full-screen videos or images, personalized product collections, and sticky descriptions, every aspect of Motion is designed to capture customers’ attention and exude a premium look and feel.
How Motion helps convert
- Features Quick buy buttons for easy and prompt purchases
- Includes customer testimonials section for trust-building
- Comes with cross-selling tools driven by a recommendation engine.
Price: $360
Stores using Motion
Astropad: Tech accessories store
Awake Chocolate: Chocolate Store
Alleyoop: Beauty store
4. Prestige: Best for Premium Design
Prestige is among the go-to converting Shopify themes for Beauty and Health brands. Indeed, it is elegantly crafted to provide a premium, luxurious aesthetic and highlight your products and brand identity.
With Prestige, you can share your brand story and identity through editorial content and visual storytelling features, fostering a deeper connection with your customers and enhancing their loyalty.
How Prestige helps convert
- Offers an In-store pickup feature for local shoppers’ convenience in locating and collecting items
- Allows custom promotion tiles to highlight discounts and featured products
- Boasts lightning-fast load time and an accessibility-focused theme for seamless browsing
Price: $380
Stores using Prestige
Whitney: Art store
Fawn Design: Bags and accessories
Whiskey Myers: Fashion store
5. Turbo: Best for Customization
Turbo is a feature-rich premium theme with 6 different styles that perfectly fit different industries. Like Booster, Turbo also excels in speed, ensuring a fast and seamless journey for your customers.
The theme’s highly flexible designs and numerous customization options allow you to enhance your store’s appearance and align it with your brand’s vibe, ultimately elevating the customer experience.
How Turbo helps convert
- Includes a mini cart to streamline the checkout process, allowing customers to complete their purchase without navigating away from their current page.
- Offer back-in-stock alerts to create a sense of urgency and give customers a chance to purchase previously sought-after products.
Price: $425
Stores using Turbo
Soap Folk: Bathroom accessories store
Carter & Rose: Home Decor Store
Auguste: Fashion store
You can read our article on the best free and premium Shopify themes.
6. Impulse – Best for High-End Fashion
Impulse is a visually striking theme, ideal for high-end fashion and luxury brands. Its clean, modern layout emphasizes product imagery, helping to create a premium shopping experience. The theme offers advanced filtering systems, allowing customers to quickly browse through collections based on specific criteria like price, color, and category. Additionally, its full-width banners make it easy to highlight promotions, new arrivals, or seasonal collections.
Impulse is also equipped with features like image zoom, giving customers a detailed look at products, which is essential for items like jewelry, watches, or designer clothing. The advanced product grid helps stores showcase multiple items on a single page, without clutter, ensuring a smooth shopping experience.
How Impulse helps convert
- Advanced filtering options help users find products quickly.
- Image zoom feature increases buyer confidence.
- Promotional banners create a sense of exclusivity and urgency.
Price: $380
Stores using Impulse
Penny: Store selling skateboards
Kappa: Store selling ski and snowboard items
7. Galleria – Best for Large Catalogs
Galleria is the perfect Shopify theme for stores with large inventories, such as fashion, furniture, or home decor stores. The design is focused on high-quality imagery and offers a clean, professional layout that makes it easy to showcase numerous products without overwhelming customers. Galleria allows multiple collection displays on the homepage, ensuring visitors can easily explore different categories.
One of the key features of Galleria is its advanced product filtering system, which enables users to narrow down options based on various criteria. This is crucial for stores with extensive catalogs, as it streamlines the customer journey from browsing to purchasing. Galleria’s image-centered design highlights product photography, making it ideal for stores where visuals play a crucial role in the buying decision.
How Galleria helps convert
- Image-focused design enhances product presentation.
- Multiple collection displays increase product visibility.
- Advanced filtering reduces browsing friction.
Price: $280
Stores using Galleria
Tenn: Store selling women’s clothes and fashion
Shutter and frame
8. Debutify – Best for Beginners
Debutify is one of the most user-friendly Shopify themes, making it an excellent choice for new or small-scale store owners. It’s designed with simplicity in mind, featuring pre-built templates that allow even non-technical users to get started quickly. Debutify offers a free version, with optional paid upgrades for stores looking to unlock additional features.
Key features include built-in tools like product testimonials, customer reviews, and trust badges that help build credibility. Debutify also supports cross-selling and upselling, which can increase the average order value by suggesting related products to customers. Additionally, Debutify’s minimalist layout ensures that the focus remains on the products, keeping the shopping experience straightforward.
How Debutify helps convert
- Simple setup is perfect for beginners with no technical expertise.
- Trust-building features such as reviews increase credibility.
- Upselling and cross-selling tools drive higher sales.
Price: Various plans (Free plan available)
Stores using Debutify
Milkie Co: a small women’s accessories business
Jennifer Lay Lash Suppliers: a home-based lash supplier
9. Retina – Best for Detailed Imagery
Retina is an image-centric Shopify theme that’s ideal for stores where product visuals are crucial, such as fashion, art, or jewelry retailers. The theme focuses on providing high-resolution images and supports detailed product displays, allowing customers to examine items closely before making a purchase. This is especially important for stores selling premium products where image quality can influence buyer decisions.
The Retina theme also includes a gallery-style layout for product pages, which is perfect for showcasing multiple views of a product or highlighting different angles. The design is clean and minimalist, ensuring that the images take center stage without distractions. Additionally, Retina is fully responsive, ensuring a seamless shopping experience across all devices, from desktop to mobile.
How Retina helps convert
- High-resolution image optimization builds customer trust.
- Gallery-style product pages allow for detailed visual exploration.
- Mobile responsiveness ensures a smooth shopping experience on any device.
Price: $220
Stores using Retina
Minimadthings: minimal things for craft and art
Odd Future: Unique fashion and accessories
10. Streamline – Best for Fast-Paced Stores
Streamline is a highly responsive Shopify theme designed for brands that want to convey their message quickly and effectively. It’s particularly suited for fast-paced, energetic stores that need a sleek, modern look combined with high-performance features. Streamline is optimized for speed and mobile browsing, making it an excellent choice for businesses targeting customers who are always on the go.
One of Streamline’s standout features is its vertical scrolling design, allowing customers to navigate through product collections and information in a seamless flow. This theme also supports animated content, giving brands the ability to add dynamic elements to their pages, which can make the shopping experience more engaging and visually appealing.
How Streamline helps convert
- Vertical scrolling ensures a smooth and intuitive navigation experience.
- Animated content makes product pages more engaging.
- Sticky product descriptions and fast-loading images reduce buyer hesitation.
Price: $360
Stores using Streamline
Popov Leather: Bags and accessories made from leather
Blume: Beauty and Cosmetics
11. Dawn – Best for Flexibility and Speed
Dawn is one of Shopify’s most flexible and modern themes, designed to work seamlessly across all types of products and industries. It is built to be fast, lightweight, and optimized for mobile, making it ideal for businesses looking to improve their site speed and deliver an excellent shopping experience across devices. Dawn’s simplicity and adaptability make it suitable for a wide range of stores, from fashion to home goods to lifestyle products.
One of Dawn’s key features is its focus on large, bold imagery, allowing brands to showcase their products prominently. It also supports Shopify’s Online Store 2.0 features, giving store owners greater customization options. With a drag-and-drop editor, Dawn makes it easy to create a unique layout without needing extensive coding knowledge.
How Dawn helps convert
- Built for speed, ensuring fast load times across all devices.
- Large imagery allows products to be showcased with visual impact.
- Full customization options using drag-and-drop for a tailored store experience.
Price: Free
Stores using Dawn
Notcoy:
Lace and favour:
12. Pipeline – Best for Outdoors
Pipeline is a minimalistic and visually clean Shopify theme built for stores selling outdoor gear, lifestyle products, or travel accessories. Its streamlined layout focuses on creating a smooth, fast browsing experience, especially on mobile devices, which is crucial for the target demographic. Pipeline is optimized for speed and performance, ensuring that customers can browse through large inventories without delays.
The theme also features a prominent hero image or video on the homepage, perfect for brands that want to showcase their products in action. The advanced filtering options allow customers to sort through products by category, price, or other criteria, which helps in quickly locating what they’re looking for.
How Pipeline helps convert
- Mobile optimization ensures fast, on-the-go browsing for outdoor enthusiasts.
- Minimalist layout keeps the focus on products.
- Advanced filtering helps customers find what they need faster.
Price: $360
Stores using Pipeline
Patagonia:
Topo Designs
13. Symmetry – Best for Large Inventories
Symmetry is a flexible, visually appealing Shopify theme tailored to stores with large product catalogs. Its grid-based layout and advanced menu options make it easy to navigate extensive inventories, whether you’re selling fashion, accessories, or lifestyle products. Symmetry’s design allows for multiple product collections to be displayed on the homepage, making it easy to promote various categories.
The theme also integrates product reviews, which can help build trust and drive conversions by showcasing positive customer feedback. Symmetry’s customization options allow store owners to adjust the homepage layout and menu styles to align with their brand’s look and feel, creating a cohesive shopping experience.
How Symmetry helps convert:
- Multiple menu styles allow easy navigation of large inventories.
- Customizable product grids enhance product presentation.
- Product reviews help build customer trust.
Price: $380
Stores using Symmetry
Type2campers:
Hellomoppet:
14. Empire – Best for Wholesale Stores
Empire is designed for stores with large product inventories, particularly wholesale or bulk-selling businesses. Inspired by Amazon’s layout, Empire offers powerful navigation tools and an intuitive filtering system that helps customers quickly find what they need, even in vast catalogs. The theme is particularly effective for stores selling large quantities of products across multiple categories.
Empire includes features like bulk pricing and discount tools, which allow stores to offer tiered pricing for wholesale orders. The theme also supports promotional banners, which can be used to highlight sales or special offers, creating urgency and driving conversions.
How Empire helps convert
- Comprehensive filtering and navigation optimize the user experience.
- Bulk pricing options drive wholesale orders.
- Promotional banners create urgency and highlight offers.
Price: $340
Stores using Empire
Store Nintendo
Lighting Design:
15. Venue – Best for Sports and Discovery
Venue is a free Shopify theme designed for high-volume stores in the sports and discovery niches. It features a bold, clean layout optimized for product displays, with a strong focus on fast navigation. Venture is ideal for stores with large inventories of active lifestyle goods, offering a robust filtering system to help customers find what they’re looking for.
One of Venue’s standout features is its full-width promotional banner, which is perfect for highlighting seasonal sales, new collections, or special promotions. The theme also includes a built-in promotional bar, creating a sense of urgency and encouraging conversions through limited-time offers.
How Venue helps convert:
- Full-width image banner grabs attention for promotions or collections.
- Built-in promotional bar encourages customers to act quickly.
- Advanced filtering tools streamline the shopping experience.
Price: $360
Stores using Venue
Leno’s Garage:
Steeltown Garage:
16. Motion – Best for Clean Design
Motion is a straightforward Shopify theme that focuses on providing a clean, uncluttered layout, ideal for stores that want to keep the spotlight on their products. The minimalist design ensures that there are no distractions, making it perfect for retailers who prioritize functionality and simplicity in their online shopping experience.
Key features of Motion include product image zoom, allowing customers to view products in detail, and customizable homepage sections that make it easy to highlight best-sellers or featured items. The theme’s simple navigation and mobile-optimized design ensure a smooth experience for customers across all devices.
How Motion helps convert:
- Simple menus and navigation enhance the user experience.
- Product image zoom builds confidence in the product’s quality.
- Customizable homepage sections make it easy to promote key products.
Price: $360
Stores using Motion:
Vogue:
Bec + Bridge:
17. Parallax – Best for Storytelling with Scroll Effects
Parallax is a dynamic Shopify theme that uses scrolling effects to engage customers. Its parallax scrolling feature creates a 3D illusion as users scroll down the page, adding depth and interactivity to the shopping experience. This theme is ideal for brands looking to tell a story through their products, offering an immersive way to showcase items.
With full-width video banners and customizable sections, Parallax allows stores to create visually engaging product pages that keep customers intrigued. It also supports multi-level menus, which are particularly useful for stores with large product ranges. Parallax is a great choice for businesses that want to build a strong brand narrative.
How Parallax helps convert
- Parallax scrolling adds a sense of depth and interactivity.
- Full-width video banners capture customer attention.
- Multi-level menus support stores with large inventories.
Price: $240
Stores using Parallax
Hawks shop:
40 colori:
18. Showtime – Best for Highly Visual Products
Showtime is a highly customizable Shopify theme designed for visually striking products. It supports multi-column menus and collection-based homepage layouts, making it easy to organize and display a wide variety of products. Showtime is ideal for brands that rely on high-quality imagery to sell their products, such as fashion, accessories, or beauty brands.
The theme also includes fast loading times and product image zoom functionality, ensuring that customers can view products in detail without slowing down their browsing experience. Showtime’s flexible design and visually appealing layout make it perfect for brands that want to create a professional, polished online store.
How Showtime helps convert
- Multi-column menus help organize large inventories.
- Product image zoom highlights product details.
- Fast loading times improve the user experience.
Price: $280
Stores using Showtime
Lounge kingdom:
Prizecor:
19. Envy – Best for Growing Brands
Envy is designed for growing brands that need a flexible, easy-to-use Shopify theme. It offers a clean, modern design with built-in promotional tools like banners, countdown timers, and announcement bars. These features are perfect for driving conversions by creating urgency around limited-time offers or seasonal promotions.
Envy also includes quick view and quick buy features, which allow customers to preview and purchase products without leaving the current page, streamlining the shopping experience. The customizable homepage layout allows stores to highlight new arrivals, best-sellers, or key collections.
How Envy helps convert:
- Promotional tools drive urgency and highlight offers.
- Quick view and quick buy features make shopping faster.
- Customizable layout keeps the homepage fresh and engaging.
Price: $460 Stores using Envy:
Studs:
Jurlique:
20. Warehouse – Best for Large Inventories
Warehouse is designed for stores with large product catalogs and high-volume sales. Its clean, organized layout helps customers browse large inventories easily, thanks to its advanced filtering and sorting tools. Warehouse is optimized for fast performance, ensuring that even stores with hundreds of products load quickly and provide a smooth shopping experience.
The theme also includes features like product badges and quick view options, which allow customers to get a preview of items without leaving their current page. This reduces the number of steps between product discovery and purchase, increasing the likelihood of conversion.
How Warehouse helps convert
- Optimized for large product catalogs and high-volume sales.
- Quick view and product badges streamline the shopping process.
- Advanced filtering tools make it easy for customers to find what they’re looking for.
Price: $320
Stores using Warehouse
Tefal: Kitchen stuff and items
Tennis Giant: sportswear and accessories:
BONUS: How to choose the right Shopify themes that convert
Wait a minute! To select a Shopify theme that maximizes conversions, you must align it with your online store’s needs and brand objectives. Consider the following key factors before making a decision:
Your niche
Your niche dictates the overall vibe of your eCommerce store. For example, if you’re in the home decor niche, a theme with clean lines and minimalist design may be more fitting to highlight your products’ aesthetics. Conversely, a fitness equipment store could go for a theme with bold, energetic colors and strong imagery to appeal to active lifestyles.
Your brand’s identity
Your brand’s identity plays a significant role in shaping your store’s aesthetic. Therefore, it’s essential to define your brand’s image early on to ensure the theme aligns with your vision.
For instance, both Sephora and Glossier, operating in the cosmetics sector, would choose themes that reflect their brand identities. Sephora might prefer interactive features and vibrant colors, while Glossier may opt for a clean design with soft pastel tones.
Theme features
There is not a universal method to operate a business. Products are the foundation of each store that precedes the types of features needed.
A handmade jewelry store might prioritize themes with gallery-style product pages and customer testimonials to showcase craftsmanship and build trust. One the contrary, a tech gadget store might prioritize themes with interactive product demos and detailed specifications to help customers make informed purchase decisions.
Besides, since we talk about high-converting themes, always note special features like a countdown timer, customer reviews, FAQs, and so on. These significantly contribute to boosting conversion rates for your store.
Customization options
Themes are not one-size-fits-all. Hence, look for themes that offer customization options.
Whether you aim to ensure your online store reflects your brand identity or seek quick setup and minimal maintenance, a highly customizable theme offers flexibility as your business grows in the ever-changing landscape of customer trends.
Budget
While paid themes offer more features, consider your budget before investing. You can choose free themes that can still meet your needs, especially if you’re just starting, before investing in a premium theme to unlock advanced features and customization options.
In conclusion
Our cherry-picked best converting Shopify themes are indeed the cream of the crop when it comes to boosting conversion rates for online stores. They come packed with features to enhance the shopping experience and ultimately drive sales.
To choose the best theme for your store, consider factors like your niche, brand identity, desired features, customization options, and budget. By carefully considering these aspects, you can pick a theme that aligns perfectly with your business.
