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Is the Shopify store name important? Yeah, it’s so important and one of the key branding elements for any online business. Before setting up a Shopify store, many store owners spend much time coming up with a brand-reflected name. That being said, for different purposes, they will want to change their store name and even domain name.

You don’t know how to change Shopify store name & domain name? You wonder if these changes affect your website? In this guide, we’ll walk you through the step-by-step process for changing the names for both store and domain. Besides, we give you key considerations and handy tips that make these changes not impact your site’s SEO and traffic. 

What’s the Difference Between a Shopify Store Name vs Store Domain?

Store name and store domain are the two key elements for setting up a Shopify store. 

Shopify Store Name

When you start building your Shopify store, the screen will display a box that requires you to enter a store name.

Shopify store name

The store name is the title or brand name you choose to identify your Shopify online store. This is the name you see in your Shopify admin dashboard. Your customers will see it on the frontend (on your store’s homepage, product pages, and other pages). You can change the store name directly within your Shopify settings. We will give you the detailed instructions in the next part of the article.

Shopify domain name

The domain name, or store URL, on the other hand, is the unique web address that customers use to find and visit your online store. A Shopify domain will look like that In case you purchase a custom domain, “myshopify” in the URL will disappear. The domain will be

In Shopify, the domain is created based on the store name. For example, people often name your store Sugary Coffee. Then, Shopify will automatically get this name into the domain name. As a result, your domain of this Shopify store will be If you register a custom domain, it will be  

Store owners rarely change the store domain except for special cases. Some Shopify themes like Neat theme allow you to change your store domain for free only once. We will discuss this more in the detailed guide on how to change Shopify domain.

Why Change Your Shopify Store Name or Domain?

We cannot change your store & domain name arbitrarily because this change can significantly impact your site performance, marketing, and branding. Therefore, you should only implement a name change when having completely new business purposes, plans, or ideas. Below are some popular reasons for changing Shopify store name or domain. Let’s explore them.   


When rebranding your store, you will change almost all elements of brand identity, including store name, logo, tagline, visual design, and overall brand messaging. In other words, rebranding means you will build your store from scratch. This is the most familiar reason driving store owners to consider renaming their stores. 

WW (old name: Weight Watcher) is a typical example for this case. This company started as a diet company, but in 2018,  it changed its name to WW to focus on wellness and health.

Expand product offerings

It is advisable to name the store matching the brand identity. That’s the reason why many merchants decide to change their store name after expanding their products and services.  

Kylie Cosmetics was originally launched as Kylie Lip Kits in 2015. At that time, the company specialized in offering lip products. But then, the founder rebranded to Kylie Cosmetics to reflect its expanded product line.

Store Transfer

Sometimes store or domain renaming is the result of a store transfer. It is not unfamiliar that the new store owner wants a brand’s evolution. In some cases, they also want to enter a new market, then they will reposition the brand to attract a different target audience section.

It is noted that changing your domain name will affect your site more heavily than changing your store name. Therefore, please take it in careful consideration. 

How to Change Shopify Store Name in 5 Easy Steps

Below are all steps on how to change Shopify store name. It takes only 5 easy steps. This process may be not the same on all Shopify themes. In this article, we’ll implement this change on the Neat Shopify theme. Let’s see.

  • Step 1: Log into your Shopify admin dashboard.
  • Step 2: At the left bottom corner of the dashboard, click on Settings.
  • Step 3: Select the Store details section, you’ll see your profile, including your current store name. Click on the Edit icon on the right hand to edit your profile.
how to change store name on Shopify
  • Step 4: A popup appears. You enter your new store name in the Store name box.
how to change store name in Shopify

For example, We select a new store name as in the image below.

  • Step 5: Finally, click the Save button to apply the change.

Now, let’s see how the store name changes in the frontend.

how to change the name of Shopify store

How to Change Shopify Store Domain

It is not difficult at all to change to a new store domain. However, as mentioned above, without careful preparation, this process can undo the hard work you’ve put into building your online presence over the years. To rename your store domain, please follow our guide below.

  • Step 1: Log into your Shopify admin dashboard.
  • Step 2: At the left bottom corner of the dashboard, click on Settings.
  • Step 3: On the left-hand menu, click on the Domains tab.
how to change Shopify store name
  • Step 4: Choose to buy or change to a new domain name 

Shopify provides users with options to Buy new domain or Connect existing domain. With these two options, you’ll have to spend money purchasing a new domain for your store. After getting a new domain, your store address will be instead of

how to change domain name on Shopify

Another option for you is to change your store domain for free. To do this, click on Change to a new domain.

how to change domain name in Shopify
  • Step 5: Enter a new domain name

After you click on Change to a new domain, a popup like the image below will appear. You will fill in your new domain name in the box. For example, you rename the domain sugarycoffee. Then, your store URL will be

Shopify store name

Although this change is completely free, it’s important to note that you can only change your Shopify store’s domain name once. After updating to a new custom domain, your address will still contain

Does changing the store or domain name affect your SEO?

If you don’t implement these changes properly, they can cause some problems for your site. Especially when you switch to a different domain name, it is essential to consider the following factors:

  • Off-page SEO: the change in store domain may not affect on-page SEO, but it has a great impact on off-page SEO. Especially when you miss redirecting your old domain to your new one, you will lose all backlinks from trusted websites. 
  • Authority: after a long time of building content, backlinks, social media, and many other methods, Google may give a high score to your old domain. If you can’t prove to Google that your new domain is switched from the old one, there is a high risk that your domain authority will return to zero.
  • Organic Traffic: when you lose backlinks and domain authority, of course, your organic traffic will dramatically decrease. Besides, it is because Google hasn’t updated your changes yet. 
  • Brand visibility and awareness: customers are familiar with your old brand and domain. Especially for long-time brands, it takes a lot of time to rebuild the new brand after you rename your store name and store domain. 

Anyway, don’t worry a lot because now we will show you some ways to keep your SEO after changing your store name as well as your domain name.

5 Tips for Maintaining SEO after Changing Domain or Store Name

SEO is a process of building store visibility on search engines, which takes you a lot of time and effort. For this reason, no one wants to start over this process. There are several ways to preserve your SEO and site traffic after domain change.

  • Create 301 redirects: When you set 301 redirects from your old domain to the new one,  Google will properly transfer link equity and ranking signals to the new domain. In other words, you can keep all the results you built on the old domain. You should double-check to ensure all store pages are properly redirected. Learn how to 301 redirect the old domain to the new one in Shopify
  • Inform Google: you can use Google Search Console to submit your change. Once receiving the notification, Google will reindex your website under the new domain. In addition, you should resubmit your sitemap to help search engines collect data more quickly.
  • Export backlink data: Before moving your Shopify store to a new domain, you can use Google Search Console, Ahrefs, or any other SEO tool to export data of all backlinks obtained so far. After that, you contact referring sites to ask them to update these links to point to your new domain.
  • Update Internal links: Using 301 redirects is essential, but you shouldn’t depend on it a lot. It is still better to review your content and update any internal links pointing to the old domain. Ensure your navigation, product pages, blog posts, and other site elements all reflect the new domain name.
  • Notify customers: Not only search engines, customers should be the top priority you need to inform of any updates of store name and URL address. You can set up an email or utilize social media to let them know your changes.   

For a final word,

With what we provide in the article, we hope that you’ll get a better understanding of store name (business/brand name) and domain name in Shopify. Both of them are important factors affecting the growth of a Shopify store.   

It may take just a few steps to change your Shopify store name and domain, but this change can impact your brand identity, search engine visibility, and customer experience. Therefore, you’ll need strategic planning and proper implementation to reduce the impact on your site performance. Please consider the tips we mentioned above to ensure the reputation and authority you’ve established under the previous domain and store name.